Roofing & Construction Blog

Decra Stone Coated Metal Shake Roof

Stone Coated Steel Shake, Tile and Shingle by Decra

Decra, the original stone coated steel roofing system, represents an exceptional alternative to traditional roofing products such as wooden shake, clay tile and asphalt composite shingles.

Stone Coated Steel TileDecra Stone Coated Steel

Decra Villa Tiles combine the superior performance of steel with the classic beauty, elegance and architectural detail of an old world Italian tile. Durable and lightweight, Villa Tile can be walked upon and requires little to no maintenance.  The tile is available in multiple color variations. This variety gives you the opportunity to design and create a roof that will satisfy your individual taste.

Stone Coated Steel Shingle

Stone Coated Steel Roofing Systems

Decra Stone Coated Steel Shingle

Decra Shingle XD has the rich bold appearance of a heavy-weight architectural shingle at a fraction of the weight. With its thick cut edges and deep distinctive shadow lines, Decra Shingle XD provides greater dimension and a robust appearance.

This profile adds wonderful appeal to traditionally styled homes and is ideal for those who prefer the look of heavy-cut shingles.

Stone Coated Steel Shake

Decra Shake XD offers the classic beauty and architectural detail of a thick, rustic, hand-split wood shake combined with the superior performance and longevity of steel. Shake XD is lightweight, durable and provides safety and security beyond other roofing products. The steel Shake XD panels support foot traffic and will not crack, split, curl or break like traditional wood shakes.

Understand the Differences in all your Roofing Options

Roofing products come in many varieties.  Look over this Decra roofing product comparison to make sure you understand all the differences and then contact Innovative Construction & Roofing to get your project started.

Interested in learning more about Decra Stone Coated Steel products?  Click Here.

2013 Contractor of the Year seal

Contractor of the Year – Your Vote Counts!

It’s that time of the year when Roofing Contractor Magazine is recognizing contractors that employ industry best practices, take care of their employees, and excel at quality workmanship and customer satisfaction. If we’ve done a good job for you, for a friend or a relative, we would certainly appreciate your vote!  Thank you!

Visit The Link Below to Cast Your Vote for Innovative to be Roofing Contractor of the Year

Click Contractor of the Year to cast your ballot and let your voice be heard!

Washington Place roof Restoration

Restoration Project – Washington Place St. Louis

Browse This Week’s Featured Restoration Project

Innovative Construction & Roofing is very pleased to reveal our featured restoration project for this week.  This is a very stately, elegant property in the historic Washington Place St. Louis neighborhood. No cutting corners on this project.

Click through our gallery of images and imagine what how great a restored roof would look on your property.

Interested in learning more about the various color and texture options for slate? Hilltop Slate is Innovative’s preferred slate quarrier and producer of high quality natural slate roofing. Visit Hilltop Slate’s online Color Palette to get an idea of the selections available today.

innovative roofing award

Innovative Included on List of Largest Contractors

For the third year, Innovative is proud to be recognized as one of America’s Top 100 Roofing Contractors by Roofing Contractor Magazine. Every year Roofing Contractor Magazine reports on the largest roofing contractors in the United States that report their sales volume voluntarily. This year Innovative ranks 40th among the 100 roofing contractors included on the list.  We’re appreciate our many customers and Innovative Team Members that have helped us make it on to this list!

Roofing Contractor Magazine, List of Top 100 Roofing Contractors


Ludowici Mid Red

Tile by Ludowici – Traditional Clay Tile Roofing

Many companies make extreme claims of their product’s durability and long-life.  Some can back up those claims.  Some can’t.  Ludowici Tile, installed by Innovative Construction & Roofing on over 200 historic home restoration projects around the St. Louis area, is one company that makes the claim and proves it.

Ludowici’s products are backed by the industry’s most comprehensive warranty program, including a 75-year limited warranty.   A roof crafted from Ludowici roof tile typically lasts well over a century.

Take the Tile Challenge

This video shows how Ludowici’s product holds up in comparison to the highest rated competitor from Europe in the face of sand blasting.

Styles and Colors for every taste

Ludowici, with manufacturing operations based in New Lexington, Ohio, is the industry leader in clay roof tile production.  Styles abound.

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Palm Beach Tile

Palm Beach


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Ludowici Tile



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Ludowici products are available in 33 standard colors and 9 premium Impressionist Series colors.  Mixing and blending the Impressionist Series Tiles yields another 26 blends.  Unique color combinations personalized for every homeowner.

Click her to see for yourself the possibilities…


Ludowici Color


Interested in learning more about Ludowici roofing products?
Click Here.

SBA Loans St. Charles

SBA Offers Disaster Assistance to Missouri and Illinois Residents

The U.S. Small Business Administration (SBA) will make available low-interest federal disaster assistance loans to Missouri and Illinois residents and business owners affected by the severe storms, tornado and flooding that occurred from May 29-June 10.  Low interest federal disaster loans are available to homeowners, renters, businesses of all sizes and private, nonprofit organizations whose property was damaged or destroyed.

The disaster declaration makes SBA assistance available in St. Louis City, St. Charles, St. Louis, Franklin, Jefferson, Lincoln and Warren Counties in Missouri; and the neighboring Illinois counties of Calhoun, Jersey, Madison, Monroe and St. Clair.

In conjunction with county government offices, the Small Business Administration opened SBA Disaster Loan Outreach Center in St. Charles and St. Louis Counties on August 6.  SBA representatives will be on hand to answer questions about SBA’s disaster loan program, explain the application process and help complete applications.

St. Charles County Location

St. Charles County’s Disaster Loan Outreach Center is located at 400 N. Second St. (on the northeast corner of N. Second St. and Adams St. to the north of the County Courthouse), St. Charles, MO 63301.

Parking is available on the north side of the building off Second St. Center hours are 9 a.m. – 6 p.m. Monday through Friday. No appointment is necessary. The center will close on Thursday, Aug. 22 at 6 p.m.

St. Louis County Location

St. Louis County’s Disaster Loan Outreach Center is located at the St. Louis County Department of Health office in Berkeley, 6121 N. Hanley Rd., Berkeley, MO 63134.   Hours are 8 a.m. – 5 p.m. Monday through Friday.  No appointment is necessary.  The center will close on Thursday, Aug. 22 at 6 p.m.

SBA Offers Disaster Assistance

Disaster loans up to $200,000 are available to homeowners to repair or replace damaged or destroyed real estate. Homeowners and renters are eligible for up to $40,000 to repair or replaced damaged or destroyed personal property.

Businesses of any size and private, nonprofit organizations may borrow up to $2 million to repair or replace damaged or destroyed real estate, machinery and equipment, inventory, and other business assets. SBA can also lend additional funds to homeowners and businesses to help with the cost of making improvements that protect, prevent or minimize the same type of disaster damage from occurring in the future.

Interest rates can be as low as 1.875 percent for homeowners and renters, 2.875 percent for private, nonprofit organizations and 4 percent for businesses, with terms up to 30 years. Loan amounts and terms are set by SBA and are based on each applicant’s financial condition.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA’s secure Web site at

Disaster loan information and application forms are also available from SBA’s Customer Service Center by calling (800) 659-2955 or emailing Individuals who are deaf or hard of hearing may call (800) 877-8339. For more information about SBA’s disaster assistance programs, visit

The deadline to return applications for property damage is Oct. 1, 2013. The deadline to return economic injury applications is May 2, 2014.

Synthetic Slate and Shake by EcoStar

EcoStar Synthetic Slate

EcoStar is a leading manufacturer of sustainable, environmentally friendly steep-slope roofing products. Created with a simple goal: to manufacture premium steep-slope roofing products using rubber and plastics technology, EcoStar has built on this premise for more than twenty years.

EcoStar’s product offering includes synthetic slate Majestic Slate Tiles, synthetic wood shake Seneca Shake and Empire Slate, its newest line of designer tiles.

Synthetic Roofing is Environmentally Friendly Roofing

Offering superior performance and durability, EcoStar products are manufactured with about 80% post-industrial recycled rubber and plastics and are highly flexible, sustainable and environmentally friendly. Providing superior protection against impacts and harsh weather conditions, all EcoStar products offer Class 4 impact resistance and are available with a 50-year Gold Star or limited materials warranty and a 110 mph wind warranty. EcoStar products also carry a Class A fire resistance (UL 790) rating.

Tough and Durable

This video shows how the tough and durable EcoStar roofing stands up to severe weather. Following a 2012 hail storm in the Oklahoma City area this news report shows how any homeowner can benefit from a synthetic roof.

Interested in learning more about EcoStar Synthetic Slate and Shake roofing materials?

Click the link below, learn more and view some projects…


Davinci Slate

DaVinci Synthetic Slate

DaVinci’s multi-width composite slate is formulated from a palette of 23 earth tones. This tile blends offer a broad spectrum of blends to complement any home. Up to eight different tones per blend create a natural variance in color patterns, giving you a more beautiful, authentic look. Don’t see a blend that matches your home? DaVinci offers a variety of blends, or you can use our virtually limitless color palette to create a unique color for your project.


Hiring a Roofing Contractor

It’s been a rough spring in St. Louis and Oklahoma City, as several violent storms have torn through both cities. Natural disasters, such as tornados and violent thunderstorms, tend to bring the best out of people, but unfortunately, natural disasters also attracts scam artists who want to take advantage of us during our weaken moments. Scam artists prey on vulnerable homeowners who have lost most, if not all of their homes. The most common home repair scam involves repairing or replacing roofs.

Regardless if you lost your roof to a storm or it simply needs repair, you need to know the basics of hiring a roofing contractor. During 2012, the Better Business Bureau (BBB) received over 3.5 million inquiries from homeowners concerning how to hire the right roofing contractor. The BBB states on its website that roofer inquiries top the list of inquiries they receive from consumers. Because of the number of inquiries, the BBB has devoted a portion of its website to helping homeowners find the right roof contractor.

Perform a Thorough Examination

The first thing you need is a complete roofing inspection to determine the extent of your damage. This is critical because you may uncover leaks you may not be aware of until the water has damaged your attic space and possibly anything stored there.

This is where you want to get a professional roofing contractor involved. Remember that they are on your side! A reputable contractor will help you because they want to find all the damage for you. They are trained in finding trouble spots you might not see and it could mean the difference between repairing your roof and replacing it.


Certainly doo your research when choosing a roofing contractor, but you should never focus on obtaining the lowest bid. Many homeowners make the mistake of thinking they can legally pocket the difference between the insurance payouts and roofing contractor bids. Shopping smart means ensuring you get a guarantee for the quality of roofing materials and workmanship. Moreover, check out references and verify that any contractor under consideration meets state and federal mandates for licensure and registration.

High Pressure Not Welcome

High-pressure sales tactics may work for shoe sales representative, but there is no place for such tactics on a project as extensive as repairing or replacing your roof. Roofing scam artists are notorious for knocking on doors and claiming they can fix your roof on the cheap because they have leftover materials from another job in the neighborhood.  A couple things to remember here: You don’t want a roof on the cheap of course. You want a legitimate bid that your insurance company will accept. It must be professional and thorough.

Secondly, about door-to-door solicitation . . . There is nothing wrong with someone knocking on your door. This is the primary method of contacting a homeowner. The reality is that most people do not respond to advertising or direct mail letters. So, knocking on a door is the fastest and easiest way to inform a homeowner that they may have damage. A knock on your door can be the assistance you need to get your roof back in shape. But that doesn’t replace the need to check out any contractor before you commit to using them.

Promises, promises

The days of the business handshake are long gone. You must require a written contract before you hire a roofing contractor. The roofing contractor must provide a verifiable address and license number on the contract. Pay close attention to the legal recourse language that describes what happens after the contractor fails to fulfill contractual obligations. Here is what your roofing contract should include:

  • Type of roof materials
  • Scope of work
  • The use of flashing
  • Ventilation changes
  • Who is responsible for restoring the outdoor landscape
  • Installation process
  • Payment procedure
  • Approximate start and finish dates
  • Warranty length

Natural disaster victims are very vulnerable to scam artists. Never make a hasty decision that leads to hiring an unscrupulous roofing contractor. Perhaps the best tip for how to hire the right roofing contractors involves your demeanor. Remain calm at all times and you can avoid making a decision that you’ll regret.


Choosing the Right Shingle Style and Color for Your Home

shingle-showroom-stlouisNearly four of every five U.S. homes utilize asphalt shingles. The reason primarily is their relatively low cost. Typically there is an asphalt base on these shingles.

While asphalt shingle roofs have been used for many years, it doesn’t mean your home has to look outdated. There are literally hundreds of styles and shades from which to choose.

Also new technologies are being applied to the manufacturing of shingles that extend their life, which also lengthens the warranty – a big benefit for homeowners.

Choosing the Right Style and Color

With all the choices, picking the right style and color for your home can be a stressful task. It’s your roof and you only get one shot at making this big decision! Here are some tips on making this decision less stressful and end up with a gorgeous look.

If your home is a gray or blue shade, traditional roof shingle colors such as dark gray or black will look best and keep with a more classic look. This color combination blends well and makes your home look bigger.

Using other roof shingle color combinations tends to stand out and make the house look busy.

If you have a cream, tan or light brown house, brown roof options tend to work best. The added benefit of brown shingles is that many of the shingle options available have a mixture of brown shades that will really make your house look current.

Another option is using a combination of two different shades of brown for a different but still traditional look. A brown roof also blends with cream or tan exterior house colors and makes your house look bigger. A white house looks best with dark gray or black.

Home colors such as red, green or yellow house tend to look best with either a brown, gray or black roof. This is where you roofing professional can help. A reputable roofing contractor has replaced hundreds or even thousands of roofs and will provide valuable advice on these color combinations. They can also show you the latest styles and colors and actual swatches of shingle material.


This decision doesn’t have to be stressful! This is a chance to possibly give your home a new look!

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